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Friday, October 2, 2015

How Passion Built a Business: Kiley Routley, Back to Earth

I am always inspired by how many hard working and talented women there are and love hearing their success stories of turning their passion into a flourishing business. This past Summer my Mum came back from a weekend away to the Okanagan loaded up with products from a company that she couldn't stop talking about. Everything from the products themselves to the lady behind the business had her beyond impressed. Like me, she's quite dedicated to going natural/ chemical free, and as an someone who has kept her asthma in check, is proof of the difference these choices can make. 

Knowing that I'm always on the look out for quality options to try out, and wanting to support the founder as she prepared to enter an exciting time growing her business, my Mum shared some of the products with me and suggested I look into the brand for our family. I was not only impressed by the products that I tried, I was inspired by the story of how the lady behind this brand has taken her passion and turned it into a successful business. I reached out to Kiley and asked if I could share her story on the blog, because of both my personal passion for supporting natural brands, and as an inspiring success story for others who want to pursue something they are passionate about. Her story is proof that it may take time and patience, but passion and dedication can take you to amazing places...

Research has found that our indoor air quality can be upward of 1,000 times more toxic than outdoor air.  This is largely due to all the chemicals we bring into our homes from the cleaning products, laundry products, personal care products etc that we use. Many of these chemicals we use directly on our skin which ultimately finds its way into our blood stream. These chemical compounds also have a direct link to hypersensitivity in children, asthma, allergies, and some terminal illnesses.  

“What harsh chemicals are we bringing into our homes and what are we putting on our bodies?"

After asking herself this question nine years ago, Kiley Routley started her own business, working out of her kitchen, when countless hours of research turned up some frightening information. Fascinated by aromatherapy, herbarium, the art of soap making, and making a variety of other earth friendly products, Kiley quickly became hooked by the alchemy of the process. At that point, Kiley’s own desire to create products that were as natural as possible began.  Taking online courses and working directly with a herbalist (wildcrafting  indigenous plants) and a aromatherapist proved to be rewarding as she pursued local farmers markets while raising her three children.  
Kiley has since moved from her kitchen to a family run commercial store front and factory in Coldstream, BC.  Now with more than 9 years of research and knowledge, Kiley has assembled a great team that includes Herbalists, Aromatherapists, and Naturopathic Doctors, to help develop products that are safe, well researched, and effective. The products that Kiley's company, Back to Earth, offers meet the highest standards possible in natural health and guarantee that they contain 95%+ natural and organic ingredients and 100% therapeutic grade essential oils. 

Kiley has built up her business which now offers a wide variety of products that include bamboo- fiber cleaning cloths, personal care and baby products, household cleaners, water conservation products, bulk herbs, herbal remedies, teas and has just introduced cereal into it's product lineup.  Her products can now be found across Canada and in high end health spas. Consistent with it's mission- “To improve health and take into consideration the delicate balance of our bodies and our environment”- and in an effort to be eco- friendly, all products are available in bulk in the company store in Coldstream to encourage the use of refillable containers. The company also offers workshops to teach those interested how to get 'Back to Earth'.

Says Kiley, "Our goals are to provide honest, open, willing, accountable, responsibility that supports positive and empowered change locally, regionally, and nationally. We want to research, develop and provide quality and organic toxin-free herbal and medicinal personal care products, cleaning products, wildcrafted bulk herbs, herbal remedies, spices, tea, and cereal and to give back the knowledge and expertise through awareness, education, workshops and mentorship".

Products to check out
Sweet Pea Herbal Baby Balm: 
Made from local plants from the Okanagan Valley that are infused into organic olive oil for 8-10 weeks before being added to local bees wax.  This product works over night on diaper rash, as a natural afterbite, belly butter, or moisturizer.

Sweet Dreams Herbal Decongestant:
Made from local plants from the Okanagan Valley infused into organic liquid coconut oil with 100% therapeutic grade essential oils.  Used to aid in the relief congestion and in place of commercial  chemical vapor rubs.  Apply to the bottoms of the feet, chest, neck, under the nose and on the ears.  This product is made with little ones in mind and is safe for children.

Visit the Back to Earth website to learn more and view their product range.
You can also find them on social media:

'Do What You Love' image: From Up North
Headshot, product photos and logo courtesy of Kiley Routley

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